After several years with a promotional argument, the time came to add value and quality to the product.

For that very reason, we developed integral Storytelling linked to the cultural, historic and gastronomic reality of Estrella Damm through training actions carried out by the chefs and gastronomists in the country.

An integral communications campaign to transmit, with all types of supports, the new personality of the Ganxet Pintxo brand, achieving a strong differentiating value for the client and our target public.